One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a […]
If growth is stalled and all of your marketing metrics kinda stink – it might be time to look at your underlying strategy. How you would test the underlying assumptions around which buyers you are targeting and what market you are positioned in.
Startup marketing plans contain 3 key components: The inputs to the plan (Positioning and Messaging), the tactical work plan, and the results/revenue model.
Is it possible that your marketing strategy is killing your startup? It could be. Here are 4 marketing strategy hacks to try to get your startup unstuck.
As a startup you don’t have enough people or budget to sell to everyone. You need to sell to those special few that are willing to take a chance on you right now. Here’s how to find them.
For startups, it’s important to take into account the differences between new and established markets. The differences will mean you are using different marketing tactics, you will execute those tactics in different ways and the content you produce to support those tactics will be different.
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had […]