Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Category: Startups
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Hiring Marketers for Cultural Fit
Culture fit is a big deal when you are hiring, particularly at a startup. Marketers are also notoriously hard to interview. Here are my tips for getting a feel for fit in an interview.
Startup Launch Marketing
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
“My Friends” is not a Market Segment
Your product is getting great traction with your friends. Now what?
Your Puny Marketing Budget is a Weapon
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Politics in Startups vs. Big Companies
Some people think there aren’t any politics inside a startup. Not true. Startups and big companies both have politics, they are just very types of politics.
Does Your Startup Need a Rockstar Marketer or a B Player?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
6 Pitch Lessons from the MIT Media Lab
You wouldn’t expect a bunch of research folks could teach you much about selling. You would be dead wrong.
Startup Launch Lessons from Color
When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.
