Just because the B2B buying process is complex and long, doesn’t mean you can’t speed it up. Here are 6 ways to do it.
The definitive list of all of the things that a senior startup marketer is responsible for.
Are startup marketers getting smarter than their big company counterparts? At a time when marketing is rapidly changing, smaller agile companies are adjusting faster.
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.
Great marketing is based on a solid understanding of target customers. Here I’ve shared a customer worksheet that I’ve used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
Startups often don’t consider the journey that the buyer goes through when they are doing their marketing content planning. This sheatsheet will help get you started.
We all know understanding our buyers is important. Here are some tips on getting better customer insight.
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
Should connecting emotionally with your customers be your marketing’s top priority? Not on planet startup it isn’t.