5 Things Startup Marketers Can Teach Big Companies
Are startup marketers getting smarter than their big company counterparts? At a time when marketing is rapidly changing, smaller agile companies are adjusting faster.
Startups
Startup Storytelling and Media Coverage
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.
A Startup Customer Worksheet
Great marketing is based on a solid understanding of target customers. Here I’ve shared a customer worksheet that I’ve used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.
How Should You Market Your Startup? The Definitive Answer
Marketing experts have many different answers to this question but how do you know which answer is right for your startup?
Weekend Startup Marketing Reading
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
Extreme Customer Insights: A Startup Marketing Secret Weapon
In my first startup marketing job I was given the task of attempting to call a couple hundred customers to try to rustle up a dozen or so customer references. That task opened my eyes to how important customer insight was for our startup’s marketing efforts. I quickly learned that there we things things we [...]
Addressing the 3 Root Causes of Bad Marketing
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
Startup Branding and Selling to Martians
Should connecting emotionally with your customers be your marketing’s top priority? Not on planet startup it isn’t.
7 Ways Rock a Startup Accelerator Mentor Day
I participated in a startup accelerator mentor day yesterday. Here’s my advice from a mentor’s perspective on how startups can make the most of a day like that.
6 Skills That Will get you a Startup Marketing Job
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
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