Category: Startups

Industry Analysts: Can You Buy Coverage?

Industry Analysts: Can You Buy Coverage?

Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.

January 11, 2012 | 50 Comments More
Pitching to Bloggers (and Journalists) – Tips for Startups

Pitching to Bloggers (and Journalists) – Tips for Startups

Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.

January 5, 2012 | 48 Comments More
Hiring Marketers for Cultural Fit

Hiring Marketers for Cultural Fit

Culture fit is a big deal when you are hiring, particularly at a startup. Marketers are also notoriously hard to interview. Here are my tips for getting a feel for fit in an interview.

September 18, 2011 | 39 Comments More
Startup Launch Marketing

Startup Launch Marketing

A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.

June 29, 2011 | 102 Comments More
“My Friends” is not a Market Segment

“My Friends” is not a Market Segment

Your product is getting great traction with your friends. Now what?

June 7, 2011 | 42 Comments More
Your Puny Marketing Budget is a Weapon

Your Puny Marketing Budget is a Weapon

Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?

June 2, 2011 | 62 Comments More
Politics in Startups vs. Big Companies

Politics in Startups vs. Big Companies

Some people think there aren’t any politics inside a startup. Not true. Startups and big companies both have politics, they are just very types of politics.

May 31, 2011 | 30 Comments More
Does Your Startup Need a Rockstar Marketer or a B Player?

Does Your Startup Need a Rockstar Marketer or a B Player?

Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.

May 24, 2011 | 95 Comments More
6 Pitch Lessons from the MIT Media Lab

6 Pitch Lessons from the MIT Media Lab

You wouldn’t expect a bunch of research folks could teach you much about selling. You would be dead wrong.

April 18, 2011 | 38 Comments More
Startup Launch Lessons from Color

Startup Launch Lessons from Color

When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.

April 6, 2011 | 56 Comments More