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RocketWatcher

Startup Marketing and Sales
by April Dunford

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Startups

Your B2B Startup Needs a Buyer’s Guide

06/18/2015

One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a […]

A Startup Marketing Framework (version 3)

02/22/2015

Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had […]

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