Rocket Watcher Product Marketing for Startups

Good startup marketing starts with good messaging. You can have the greatest product in the world but if you can’t clearly communicate the value you deliver to your customers, nobody will ever be able to figure that out. Here are 6 ways to build better messages.

Most mediocre or just plain crappy startup marketing I see if the result of making this one critical mistake.

There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.

Startups sometimes worry they should spend more time thinking about building a brand. I believe that if you focus on building products that people love and providing services that keeps them happy, the brand will take care of itself.

I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?

I’ve run customer advisory boards at larger companies and loved them but I’ve always avoided running one at a startup because of the costs. Recently however I’ve helped a startup launch a customer advisory council with zero budget. Here’s how we did it.

Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.

When Virgin America and Klout teamed up to run an influencer marketing campaign, the goal was to generate online buzz. It worked, but not exactly in the way you might imagine.

Market strategy is one of those things that even marketers don’t always understand. Your Market Strategy outlines how you plan on moving from early adopters to more mainstream market acceptance. Here’s a primer.

The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% . However, many marketing plans are so focused on customer acquisition that they largely ignore customer retention. Here are some ideas to help you kick-start your customer retention marketing.