Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
The definitive list of all of the things that a senior startup marketer is responsible for.
Are startup marketers getting smarter than their big company counterparts? At a time when marketing is rapidly changing, smaller agile companies are adjusting faster.
Marketing experts have many different answers to this question but how do you know which answer is right for your startup?
Many startup marketers will immediately jump to deciding which tactics to execute on before they have explored their target customers. In this presentation I talk about why there might be a more systematic way to approaching building a startup marketing plan.
Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
Your product is getting great traction with your friends. Now what?
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?