Rocket Watcher by April Dunford

Smaller companies I work with are often reluctant to try to influence customer buying criteria. The thinking usually goes that the customer knows what they want and doesn’t want to be actively “sold.” I don’t believe that’s the right way to look at it.

When your marketing budget is microscopic, every marketing tactic you run needs to be optimized. Cheap and easy to run, almost every company I work with does webinars but they are often run on autopilot. Here are 13 ideas for getting more out of your webinars.

What do John Mayer and Google Buzz product managers have in common? They’re both having a rough couple of weeks. It struck me that there were some common themes between the two incidents and business lessons to be learned. Not really but it’s my blog OK, and I always wanted to write a post about John Mayer and Google.

Ah Valentine’s day. There’s nothing like a made-up holiday to remind us that we should be nice to people at least once a year. When was the last time you showed your customers a little love? And I’m not talking heart-shaped box of Godiva love here either, I mean when was the last time you lavished carat-sized love on the people that pay your salary?

Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, this is the end of them.” Why would Google want to do a TV ad now?

I’m donating the prize I won in the AIPMM Blogger Battle to The Wikimedia Foundation, the non-profit organization that supports Wikipedia.

Share The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in.  At short notice my travel plans changed and when I let them know I couldn’t make it, they [...]

ShareThere are a couple of interesting events coming up in Toronto that I’ll be participating in.
MeshMarketing

The folks that organize the excellent Mesh Conference have added a new conference this year focused on online marketing called MeshMarketing happening on Oct 22nd in Toronto.  I’ve been asked to moderate a panel discussion around the topic of how [...]

At a marketing conference this week Jason Scott of @sockington told a room full of marketers that he thinks we are all a bunch of spammers. I disagree.

Share If you’ve been reading this blog for a while you’ll know that I’m a big fan of giving awards and I’m also a big fan of winning awards.  So I’m very pleased to announce that this blog has been selected as a “Top Product Management Blog” by the clearly very intelligent people at The [...]