About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on [...]
Instead of creating a lame list of predictions or top 10 of 2010 list, I have created a Rocket Watcher holiday comic strip. Yes, I love you all THAT much.
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
I’m going to be keynoting at ProductCamp Amsterdam as well as giving a talk at Communitech’s Entrepreneur Week in Waterloo!
I took a month off of blogging and now I’m back. Here’s a few things I learned.
For startups, separating what is really important for your product vs. the stuff that is just nice to have is critical. In this post Tim Johnson talks about his favorite question to ask customers: “So What?”
I’ve gathered 4 of the leading experts on Content Marketing together to speak at SXSW: Jay Baer, Valeria Maltoni, David Meerman Scott and Joe Pulizzi. Please vote for this panel!
Product Marketing and Product Management are disciplines where the theory is easily understood but practical execution is really hard. I asked Tim Johnson to share a couple of his favorite “from the trenches” stories to illustrate how shifting the focus from “product features” to “value to the customer” can make a huge difference.
Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.
Infographics have been popular with journalists for years but increasingly marketers are using them to communicate complex ideas or data in an engaging manner that also doesn’t take up a lot of space. Here are some things marketers should think about when creating Infographics
Enter your email address to receive the newsletter
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.