My New Role as EIR at Communitech
I have a new role as an Entrepreneur in Residence at Communitech, one of North America’s largest and most exciting Innovation Hubs and Accelerator.
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Growth Hacking and B2B Startups
I have an engineering background, I love metrics, I believe in experiments and I’m not afraid to get my hands dirty on the product side. Does that make me a Growth Hacker? Not so fast you B2B marketer you.
Back from a Break
About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on [...]
The Rocket Watcher Holiday Comic
Instead of creating a lame list of predictions or top 10 of 2010 list, I have created a Rocket Watcher holiday comic strip. Yes, I love you all THAT much.
CEO’s and Social Media: Opportunity or Threat?
Why do we worry so much about CEO’s and Social Media when we don’t question that they should participate in traditional media?
Introducing RocketScope
I was busy last year. I spent the first two thirds of it helping Huawei launch its Enterprise business globally which was interesting, challenging and eye-opening all at once. I also did a handful of projects with startups that were much more within my comfort zone of developing operational marketing plans. The contrast between working [...]
Startup Marketing Workshop
I’m an advisor to a startup in Toronto called HackerYou that provides hands-on project based learning for folks in the startup community. They asked me if I wanted to run a Startup Marketing workshop and I happily jumped at the opportunity. It’s happening in Toronto on Saturday and there are still spots available. The cost [...]
Weekend Startup Marketing Reading April 20
Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
The Twitter Butterfly Effect
Over the past year I’ve had 2 interesting experiences where I’ve tweeted something that seemed insignificant at the time and those tweets went on to have a life of their own. Here are 2 examples.
See me, hear me (in video and podcasts)
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
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