Over the weekend I wrote a very intelligent and thought-provoking piece on communications and the whole Steve Jobs had a heart attack thing but then today at work we got talking about building a brochure for one of the products I am working on which lead to a couple of hallway conversations about brochures. This [...]
I was at Interop/Web 2.0 for meetings this week. I also walked the expo floor talking to startups and attendees. It struck me how broken the whole “conference” thing is. Vendors want leads but tradeshows are a notoriously poor source of qualified leads. At every company I have worked at, when we actually tracked leads [...]
Ever wanted to make a startup founder curse? Try saying these 2 magic words – Gartner Group. In big companies the reaction is usually about the same (with more politically correct vocabulary). Why? I believe it’s a case of each side having their own (very different) priorities and each not understanding the other’s point of [...]
I once had “CIO Influencer Marketing” in my title and people used to ask me “What’s that?” and my cheeky response was usually “Buying CIO’s a few drinks at the bar.” The conversation then always went down the path of talking about who actually influences a CIO. I recently had a series of conversations with [...]
I don’t really believe that’s true or this wouldn’t be here but there certainly are lots of great marketing blogs out there. Here’s what I’m hoping to contribute that’s at least different from the majority of marketing blogs I read regularly. I’m more of a Business to Business marketer than a Business to Consumer one. [...]
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Should Only Startups with Products Get Funded?
Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.
6 Skills That Will get you a Startup Marketing Job
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
A/B Testing: Knowing What Works Doesn’t Tell you Why
The results of an experiment where a hand-drawn doodle outperforms a professionally designed ad. tell us what worked but not necessarily why.
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.