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I’ve run a few customer advisory councils and I’ve found them to be really useful both from marketing and a sales perspective. Product feedback is just the beginning. A well-run customer advisory council can be a great source of sales leads, can increase your marketing ROI and improve your operations.
I’ve run customer advisory boards at larger companies and loved them but I’ve always avoided running one at a startup because of the costs. Recently however I’ve helped a startup launch a customer advisory council with zero budget. Here’s how we did it.
Why aren’t you running a customer advisory council? A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep relationships with key customers. Here are some tips I wish someone had shared with me before I ran my first one: 1. [...]
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