A Zero Budget Customer Advisory Board

I’ve run customer advisory boards at big companies and loved them but I’ve generally avoided running one at a startup because of the costs.  Recently however I’ve helped a startup launch a customer advisory council with zero budget.  Here’s...

How to Run a Better Customer Advisory Council

In the last post I talked about some reasons why you should run an advisory council.  Customer advisory councils are more work than they look.  Here are some tips on running a better customer advisory board that have worked for me. 1.  Pick members wisely – Ideally...

10 Rules for Running a Customer Advisory Council

Why aren’t you running a customer advisory council?  A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep relationships with key customers.  Here are some tips I wish someone...