I’ve run customer advisory boards at larger companies and loved them but I’ve always avoided running one at a startup because of the costs. Recently however I’ve helped a startup launch a customer advisory council with zero budget. Here’s how we did it.
In the last post I talked about some reasons why you should run an advisory council. Customer advisory councils are more work than they look. Here are some tips on running a better customer advisory board that have worked for me.
Why aren’t you running a customer advisory council? A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep relationships with key customers. Here are some tips I wish someone had shared with me before I ran my first one: 1. [...]