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Rocket Watcher Startup Marketing

Posts Tagged ‘analysts’

Working with Analysts is a Pain (but you Should do it Anyway)

Ever wanted to make a startup founder curse?  Try saying these 2 magic words – Gartner Group.  In big companies the reaction is usually about the same (with more politically correct vocabulary).  Why?  I believe it’s a case of each side having their own (very different) priorities and each not understanding the other’s point of [...]

industry analysts

Industry Analysts: Can You Buy Coverage?

Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.

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