Startup Marketing and Sales
by April Dunford

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4 Ways to Send Customers a Valentine


Ah Valentine’s day. There’s nothing like a made-up holiday to remind us that we should be nice to people at least once a year. When was the last time you showed your customers a little love? And I’m not talking heart-shaped box of Godiva love here either, I mean when was the last time you lavished carat-sized love on the people that pay your salary?

I’m the #1 PM Blogger!


The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in.  At short notice my travel plans changed and when I let them know I couldn’t make it, they invited […]

Rocket Watcher a Top Product Management Blog


If you’ve been reading this blog for a while you’ll know that I’m a big fan of giving awards and I’m also a big fan of winning awards.  So I’m very pleased to announce that this blog has been selected as a “Top Product Management Blog” by the clearly very intelligent people at The Daily […]

I’m Kind of a Big Deal in Canada


Nobody likes awards more than I do.  I like giving people awards so much that at pretty much every company I have ever worked at I have started some sort of award or recognition program.  Why?  Because, everyone likes to get an award for pete’s sake, even if the contest is sort of narrow or […]

What I Learned as a Judge of a Marketing Award


Last week I was on the jury for the 2008 Broadridge Canadian Investment Marketing Awards.  This is the marketing prize that is part of the Canadian Investment Awards which recognize leading investment products and firms illustrating an enduring commitment to excellence within the Canadian financial services industry overall.  I got invited to be on the […]

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