Vertical Marketing 101
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
Read moreGreat vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
Read moreI spoke at the Forrester Product Marketing Summit this week which was attended by CMO and VP level Product Marketing leaders. As a group we attempted to define Product Marketing. Here’s what we came up with.
Read moreHugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
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