How B2B Product Marketing is Different from B2C
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
Tag: b2b
Marketing Metrics 101 for B2B Startups
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.
Vertical Marketing 101
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
How Do CMOs Define Product Marketing?
I spoke at the Forrester Product Marketing Summit this week which was attended by CMO and VP level Product Marketing leaders. As a group we attempted to define Product Marketing. Here’s what we came up with.
Can B2B Products be “Social Objects”?
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
