Tag Archives: b2b
Vertical Marketing 101

Vertical Marketing 101

12. Jul, 2010 52 Comments

Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.

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Messaging, Product Marketing, Startups
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How Do CMOs Define Product Marketing?

How Do CMOs Define Product Marketing?

24. Jun, 2010 55 Comments

I spoke at the Forrester Product Marketing Summit this week which was attended by CMO and VP level Product Marketing leaders. As a group we attempted to define Product Marketing. Here’s what we came up with.

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Product Marketing
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Can B2B Products be “Social Objects”?

Can B2B Products be “Social Objects”?

03. Nov, 2009 15 Comments

Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.

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Social Media
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