Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
Posts Tagged ‘b2b’
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
I have an engineering background, I love metrics, I believe in experiments and I’m not afraid to get my hands dirty on the product side. Does that make me a Growth Hacker? Not so fast you B2B marketer you.
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.
I spoke at the Forrester Product Marketing Summit this week which was attended by CMO and VP level Product Marketing leaders. As a group we attempted to define Product Marketing. Here’s what we came up with.