Growth Hacking and B2B Startups

The first time I heard the term “Growth Hacker” I got a little excited. I have often said we need a new term for marketing – one that separates the good metrics-driven marketers from the bad “spray and pray” ones.  So suddenly...

Vertical Marketing 101

I had two conversations last week with CEO’s about marketing to a vertical segment (such as retail banking, healthcare, or manufacturing).  It got me thinking about my experiences doing vertical marketing and what did and didn’t work.  In my mind, great...
Page 1 of 212