Tag Archives: b2b marketing
Vertical Marketing 101

Vertical Marketing 101

Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.

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Can B2B Products be “Social Objects”?

Can B2B Products be “Social Objects”?

Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.

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