Vertical Marketing 101
Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
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Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
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