Great vertical marketing comes down to executing well in three areas: Messaging, Content and Sales Enablement.
Posts Tagged ‘b2b marketing’
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.