CEO’s and Social Media: Opportunity or Threat?

Last week I did an interview with Canadian Business on the subject of social media and CEO’s. The reporter asked me this question (I’m paraphrasing): “But shouldn’t you be worried that your CEO might say something that has a negative effect on the company? What if he/she does something offensive in public?” I can understand why people would worry about things like that but frankly it’s a doomsday scenario that just hasn’t played out even though social media continues it’s march into the mainstream. Can you name me a single example of a CEO that has gotten into serious trouble because of their use of social media? Not that I don’t think it’s ever going to happen.  I can give you dozens of examples where a CEO has put his/her foot in their mouth in traditional media so why would social media be any different?  We don’t question that our CEO’s should engage with traditional media (even though there are risks), because we understand the benefits.   While I don’ t believe that every CEO should have their own blog or Twitter account, I do believe that every company should have a social media presence of some sort and that the CEO should occasionally use that forum to share their views with the world.  Like traditional media, the benefits far outweigh the risks in my opinion. The full text of the article is here. What do you think? If you enjoyed that, you should subscribe!  You can sign up for email updates, subscribe via RSS or follow me on Twitter....

Back from a Blogging Break

I’ve been authoring this blog for a couple of years now.  The first 6 months I was just learning and didn’t post regularly but when I started consulting I saw this blog as a way for me to build an online resume and for the past year and a half I’ve been cranking out an average of 2 posts per week. I recently gave up my consulting business to work for a company (more on that in another post) and decided to give myself a break from blogging for a few weeks to see how it felt and decide whether or not I should continue to invest in it now that it isn’t an integral part of my day to day work. Here’s what I’ve learned after a month-long blogging break: Blogging takes up a lot of my time – I never thought I spent that much time blogging until I stopped. About 3 times a week I found myself jotting down notes for potential blog posts but frankly the work involved in getting up to speed in a new job meant I didn’t have the time to craft a post that seemed meaty enough to publish. Blogging helps me clarify things – Like talking to a friend about something you’ve been thinking about, the act of putting together a post, forces me to take things I’ve been working on and lay them together in a more structured way than I do at work.  It’s helped me clarify my own thinking around complicated topics like positioning and messaging. That in turn, makes it easier for me to explain those...

I’m the #1 PM Blogger!

The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in.  At short notice my travel plans changed and when I let them know I couldn’t make it, they invited me to do my presentation remotely over Skype. Trying to be entertaining without being able to see or hear the audience is goofy!  People walking past my office would have seen me flapping my arms “presenting” at my computer and likely thought I’d done one too many revisions on that Powerpoint deck and finally lost my marbles. The competitors were clearly better than me so I decided to use my product marketing skills to come up with a winning strategy that did not depend on having a superior product. My strategy can be summed up as follows: Deliver silly presentation. Ask people to vote for me. Surprisingly, that worked. So I’m the #1 PM blogger!  The power! The glory! The prizes!  I won a bunch of cool stuff including a “top of Alltop” from Guy Kawasaki, an interview with The Brand Show, an interview with Wayne Hurlburt on Blog Talk Radio, a copy of the Product Management Office Professional from the 280 group, a copy of Morae from TechSmith, a lifetime membership with the AIPMM and some cool swag from MarketeersClub, Overtone, and probably some other stuff I’m forgetting. The last prize was a catered holiday dinner for 8 people from the Fairmont San Jose!  Woo Hoo!  I’ve got big plans for that one,...