Most early-stage startups don’t do brand marketing simply because they don’t yet have an established brand in the marketplace. The natural place for them to start is with product marketing. As a company becomes more well-known and expands to multiple offerings, they gradually add brand marketing to the mix.
Attaching your startup brand to a movement involves figuring out what your brand stands for. Here’s a hint – the movement isn’t called “Making me Rich.”
I’ve had a lot of branding discussions this week that were spawned from my branding rant earlier. One of the most frequent questions I get is “How do I measure branding?” and then “How much does it cost to do that?” At the bigger companies I have looked at there were two big pillars of [...]
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Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Industry Analysts: Can You Buy Coverage?
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.