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by April Dunford

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brand

The Broke Marketers Guide to Brand Tracking

11/14/2008

I’ve had a lot of branding discussions this week that were spawned from my branding rant earlier.  One of the most frequent questions I get is “How do I measure branding?” and then “How much does it cost to do that?” At the bigger companies I have looked at there were two big pillars of […]