Startup Marketing Vs. Art

Startup Marketing Vs. Art

On the weekend I watched Art and Copy, a 2009 documentary featuring interviews with influential folk in the advertising business past and present. One of the themes was that great creative advertising people saw their work as “art” in the sense that it was...

3 Startup Branding Mistakes

Many startups run by founders with little marketing experience worry that branding is something that they are missing and need to spend more time on.  I blame Apple for this.  I cringe when I hear startups tell me they need to do “marketing like Apple”. ...

The Google Superbowl Ad: Why Now?

Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, I’m watching the beginning of the end.” I’ve worked at tech companies that spent a fortune on TV ads...

Android and Google and Branding

If you are a marketing person and you haven’t been following what Google is doing with Android, you should be because it’s fascinating stuff. Android is a mobile operating system that was developed by the company of the same name, acquired by Google, and...

Keep Your Filthy Brands off of Me

I haven’t had a serious rant on this blog yet so today is the day!  Corporate marketers at big companies, you can just ignore this post, it’s not for you.  I’m talking to you product marketers at little companies or you folks that own marketing...
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