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Startup Marketing and Sales
by April Dunford

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Branding

3 Startup Branding Mistakes

08/11/2010

Startups sometimes worry they should spend more time thinking about building a brand. I believe that if you focus on building products that people love and providing services that keeps them happy, the brand will take care of itself.

Logos and Other Stuff You Should Not Worry About

10/27/2008

Seth Godin wrote a post a couple of days back called “Your Brand is Not Your Logo”, where he called the recent re-branding efforts of a couple of big consumer brands “Cluelessness on the half shell”.  I couldn’t agree with that more. I wrote a post a while back on product naming and this one […]