Rocket Watcher Product Marketing for Startups

Why aren’t you running a customer advisory council?  A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep relationships with key customers.  Here are some tips I wish someone had shared with me before I ran my first one: 1.  [...]

I once had “CIO Influencer Marketing” in my title and people used to ask me “What’s that?” and my cheeky response was usually “Buying CIO’s a few drinks at the bar.”  The conversation then always went down the path of talking about who actually influences a CIO. I recently had a series of conversations with [...]