Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
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Should you bother to position your product against your competitors? You should. However, be aware that both how you accomplish that and who you are positioning against isn’t always obvious.
Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.
There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.
I quite often talk to companies that tell me that they have no competition. In my mind this statement doesn’t make a darn bit of sense. After a longer conversation we usually end up talking about the competition in a more realistic way. My conclusion is that having ”no competition” is either a very good thing or a very bad [...]