Should Your Startup Take on the Big Guns?

I was lucky enough to be part of a startup marketing panel at Startup Weekend Toronto (an awesome event) a few weeks back and someone asked if a startup could be successful going head to head against a larger competitor in an established market.   My response was that...

When Having No Competition is a Problem

I quite often talk to companies that tell me that they have no competition.  In my mind this statement doesn’t make a darn bit of sense.   After a longer conversation we usually end up talking about the competition in a more realistic way.  My conclusion is that...