Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
Posts Tagged ‘content marketing’
Startup Marketing tips from an SEO expert, a pair of interesting pricing experiments and great content marketing post that includes a great message matrix. Here’s the best startup marketing reading around the web this week.
You might be in a position to hire some outside folks to help you create content. Just don’t think it’s going to be too easy.
Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
Startups often don’t consider the journey that the buyer goes through when they are doing their marketing content planning. This sheatsheet will help get you started.
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.
I’ve gathered 4 of the leading experts on Content Marketing together to speak at SXSW: Jay Baer, Valeria Maltoni, David Meerman Scott and Joe Pulizzi. Please vote for this panel!
In many larger organizations, sales folks are trained to become “trusted advisors” to their accounts. To attain this status, account managers need to demonstrate a deep understanding of the customer’s environment and pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy.