Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.
Tag: content marketing
The Dangers of Outsourcing Content Creation
You might be in a position to hire some outside folks to help you create content. Just don’t think it’s going to be too easy.
Vote for this SXSW Content Marketing Panel
I’ve gathered 4 of the leading experts on Content Marketing together to speak at SXSW: Jay Baer, Valeria Maltoni, David Meerman Scott and Joe Pulizzi. Please vote for this panel!
How to Establish a Solid Marketing Foundation
Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.
Content Marketing and “Trusted Advisors”
In many larger organizations, sales folks are trained to become “trusted advisors” to their accounts. To attain this status, account managers need to demonstrate a deep understanding of the customer’s environment and pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy.
Selling vs. Buying: A Marketing Wake-up Call
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
Is Your Marketing Content Worth Receiving?
The marketing content we used to create compared with what we are building now is vastly different. Yesterday’s marketing content was about communicating, today it’s about building things that are useful.
6 Steps to Better Content Marketing
Content marketing is becoming the cornerstone of a modern marketing plan. Here are some tips on how to do better content marketing (plus links to some great content marketing resources).
