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RocketWatcher

Startup Marketing and Sales
by April Dunford

content marketing

Content Marketing and “Trusted Advisors”

06/28/2010

In many larger organizations, sales folks are trained to become “trusted advisors” to their accounts. To attain this status, account managers need to demonstrate a deep understanding of the customer’s environment and pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy.

Selling vs. Buying: A Marketing Wake-up Call

06/01/2010

The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?

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