Rocket Watcher by April Dunford

I’ve run a few customer advisory councils and I’ve found them to be really useful both from marketing and a sales perspective. Product feedback is just the beginning. A well-run customer advisory council can be a great source of sales leads, can increase your marketing ROI and improve your operations.

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Why aren’t you running a customer advisory council?  A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep
relationships with key customers.  Here are some tips I wish someone had shared with me before I ran my first one:
1.  Pick your [...]