How to Run a Better Customer Advisory Council

In the last post I talked about some reasons why you should run an advisory council.  Customer advisory councils are more work than they look.  Here are some tips on running a better customer advisory board that have worked for me. 1.  Pick members wisely – Ideally...

8 Reasons to Run a Customer Advisory Council

I’ve run a few customer advisory councils and I’ve found them to be really useful both from marketing and a sales perspective.  Here are some reasons you might want to have product marketing look at running a customer advisory board: 1/ Customer Insight...

10 Rules for Running a Customer Advisory Council

Why aren’t you running a customer advisory council?  A customer advisory board or council is a great way to gain market insight, attain feedback on strategy and direction as well as build deep relationships with key customers.  Here are some tips I wish someone...