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Rocket Watcher Startup Marketing

Posts Tagged ‘customer development’

Discovering What Customers Really Want

For startups, separating what is really important for your product vs. the stuff that is just nice to have is critical. In this post Tim Johnson talks about his favorite question to ask customers: “So What?”

7 Startup Customer Discovery Questions

Key questions to ask customers at the early stages of a startup when you are identifying the problem to solve, the key features of the solution and the customer segments that are the right fit for the solution.

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Should Only Startups with Products Get Funded?

Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.

Avoiding the Number 1 Startup Marketing Mistake

Most mediocre or just plain crappy startup marketing I see if the result of making this one critical mistake.

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