Rocket Watcher Product Marketing for Startups

For startups, separating what is really important for your product vs. the stuff that is just nice to have is critical. In this post Tim Johnson talks about his favorite question to ask customers: “So What?”

There is a lot of talk this week about the new Facebook redesign and how much some users dislike it.  Facebook CEO Mark Zuckerberg allegedly said that “the most disruptive companies don’t listen to their customers.”  On the surface this sounds completely insane!  We’re supposed to listen to customers, aren’t we? Well, sort of, sometimes. [...]