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I’ve run customer advisory boards at larger companies and loved them but I’ve always avoided running one at a startup because of the costs. Recently however I’ve helped a startup launch a customer advisory council with zero budget. Here’s how we did it.
The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% . However, many marketing plans are so focused on customer acquisition that they largely ignore customer retention. Here are some ideas to help you kick-start your customer retention marketing.
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
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