A Zero Budget Customer Advisory Board

I’ve run customer advisory boards at big companies and loved them but I’ve generally avoided running one at a startup because of the costs.  Recently however I’ve helped a startup launch a customer advisory council with zero budget.  Here’s...

Top 5 Customer Retention Marketing Tactics

The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% (from Marketing Metrics).  Research also shows that a 10% increase in customer retention results in a 30% increase in the value of the company (from...