Top 5 Customer Retention Marketing Tactics

The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% (from Marketing Metrics).  Research also shows that a 10% increase in customer retention results in a 30% increase in the value of the company (from...

4 Ways to Send Customers a Valentine

Ah Valentine’s day.  There’s nothing like a made-up holiday to remind us that we should be nice to people at least once a year.  When was the last time you showed your customers a little love?  And I’m not talking heart-shaped box of Godiva love here...

Do You Act Like Your Slogan?

I took my son to the Art Gallery of Ontario a few weeks back.  My son, being 3 years old and fairly full of beans, trotted around in circles in the waiting area while I sorted out tickets.  The staff made sure to remind me that my son shouldn’t touch anything. ...