5 Considerations when Marketing to Early Adopters

I had a conversation with a reporter last week who was writing a story on how to market to early adopters.  It got me thinking about how much marketing and product come together to improve adoption of a new product or service.  Research shows that there are a set of...

Product/Market fit and Market/Product fit

In many start-ups the difference between success and failure is gaining a critical mass of early adopters that love your product.  A lot of this has to do with getting the right product for the market you are going after (Sean Ellis and others refer to this as...

Finding First Customers

The topic of what sort of marketing a startup should do to land the first few customers has come up a few times lately so I decided it was worth a short, simple post. Question: What sort of marketing should my startup do to secure our first couple of customers?...