Rocket Watcher Product Marketing for Startups

An elevator rant is similar to an elevator pitch but it’s how the customer would briefly describe her problem. Constructing an elevator rant is a good precursor to developing a value proposition. This post describes what the elevator rant is and proposes a structure for building one.

I’ve been working on a presentation for a startup to use to pitch their business to VC firms and I’ve used and shared this template enough now that I thought I would share it with all of you.  Every company is different and my experience has been mainly around Business to Business companies but in [...]