Tag: Google

Business Lessons from John Mayer and Google Buzz

Business Lessons from John Mayer and Google Buzz

What do John Mayer and Google Buzz product managers have in common? They’re both having a rough couple of weeks. It struck me that there were some common themes between the two incidents and business lessons to be learned. Not really but it’s my blog OK, and I always wanted to write a post about John Mayer and Google.

February 18, 2010 | 10 Comments More
The Google Superbowl Ad: Why Now?

The Google Superbowl Ad: Why Now?

Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, this is the end of them.” Why would Google want to do a TV ad now?

February 8, 2010 | 31 Comments More
Android and Google and Branding

Android and Google and Branding

Android is often thought of as a Google brand – it isn’t – and there are interesting signs that it will become very distinct from the Google brand in the future.

December 3, 2009 | 22 Comments More
Google Chrome OS: Dissecting A Great Marketing Announcement

Google Chrome OS: Dissecting A Great Marketing Announcement

Last week I was having a heated discussion with another marketer about Google’s marketing and my position was that Google’s marketing hasn’t impressed me much.  And by marketing I mean the way they launch, message and position products.  The exception has been Google Chrome which I’ve written about before and I thought was a good [...]

July 8, 2009 | 18 Comments More
Product Launches: Cuil vs. Chrome

Product Launches: Cuil vs. Chrome

I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet! If you don’t have any pre-launch customer experience then what makes you think you know anything [...]

September 4, 2008 | 4 Comments More