The Google Superbowl Ad: Why Now?

Google launched their first ever major TV ad last night at the Superbowl and thinking about it I had a moment where I thought – “Oh dear, I’m watching the beginning of the end.” I’ve worked at tech companies that spent a fortune on TV ads...

Android and Google and Branding

If you are a marketing person and you haven’t been following what Google is doing with Android, you should be because it’s fascinating stuff. Android is a mobile operating system that was developed by the company of the same name, acquired by Google, and...

Product Launches: Cuil vs. Chrome

I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet! If you don’t have...