Infographics – The Lindsay Lohan of Content?

Infographics – The Lindsay Lohan of Content?

I’m sick of infographics. I’m sad about it too because I used to love them. I was excited about the potential for infographics to help us get more visual in the way we communicated messages and told stories. Sadly this isn’t the way it played out. We got beautiful graphics alright. Lovely ones. But somewhere along the way Infographics became all about the look and the story was forgotten. They’ve become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all. I’m worried that Infographics are becoming the Lindsay Lohan of content – People still click on the links to see the sordid photos but they stopped paying to see her movies a long time ago. Let’s look at an example. Last week I came across this one – The Best and Worst of Marketing (if you built this, I’m sorry for picking on you but this post needs an example and unfortunately, you’re it) Infographic by Marketing Degree   Does it look great? Sure it does. Now what’s it trying to tell us? It lists the “best undergraduate marketing colleges.” In terms of what, you might wonder? Most difficult to get into? Most CMO graduates? We’ll never know because in teeny font at the bottom we see the list of sources which include such specific references as www.businessinsider.com and the website for the University of Pennsylvania. I supposes that’s how they made #1. Moving along we see a list of best and worst paying marketing jobs. The best ones are...