Marketing is such a broad term that spans PR, branding, lead generation, messaging, SEO, advertising. It’s easy for startup marketers to get distracted with tasks that don’t contribute to the real goal.
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
Culture fit is a big deal when you are hiring, particularly at a startup. Marketers are also notoriously hard to interview. Here are my tips for getting a feel for fit in an interview.
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
It’s not the big company marketing folks aren’t smart, they’re just different. Here’s why you might not want to hire one (and some signs it might be OK afterall)