The Difference Between Good and Bad Marketing

Marketing is such a misunderstood term because it can be defined so many different ways. Marketing can mean branding, PR, lead generation, inbound, advertising, SEO, Product Marketing and a dozen other things. In larger companies all of these functions are done by...
6 Skills That Will get you a Startup Marketing Job

6 Skills That Will get you a Startup Marketing Job

I get about 4 calls a week from people looking to hire a startup marketer. The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them. Here’s what startups are...
Hiring Marketers for Cultural Fit

Hiring Marketers for Cultural Fit

Culture fit is always a big deal when you’re hiring but it’s particularly important for marketing jobs which are notoriously difficult positions to fill successfully at a startup. Marketers are also really hard to interview – their great...