Research shows that there are a set of factors that effect the rate of adoption of a new innovation. Clearly product characteristics are a critical factor each of these but there isn’t a single one where marketing can’t have at least some impact. Here are a set of things to consider when marketing to early adopters.
Posts Tagged ‘innovation’
Paul Dunay at Buzz Marketing writes a post here pointing to a research paper by Andrew Razeghi from the Kellogg School of Management on Innovating Through Recession. Andrew makes 7 great points in this paper but I love the first one where he states: Listen to the market. It’s quieter when it’s less crowded. Unmet [...]
I attended ProductCamp Toronto this past weekend (which was a lot of fun, thanks to everyone who helped organize it) and one of the discussions I participated in was titled “Looking for That Next Billion Dollar Idea.” Well if that doesn’t get you into the room, I’m not sure what does. The discussion was kicked [...]
Lean startups and hands-on angel investors are changing the startup landscape in Toronto. An article (plus video) I did for CityNews and The Mark News.
There is a lot of talk this week about the new Facebook redesign and how much some users dislike it. Facebook CEO Mark Zuckerberg allegedly said that “the most disruptive companies don’t listen to their customers.” On the surface this sounds completely insane! We’re supposed to listen to customers, aren’t we? Well, sort of, sometimes. [...]
First of all I have to stay that this week totally stank. It stank like a poopy diaper, like a bag full of used hockey equipment, like a movie with John Travolta that isn’t Pulp Fiction. Yes people this week was *that* bad. One of the reasons this week was so darn smelly was that [...]