Leaner, Meaner Innovation

I wrote an article last week for CityOnline and The Mark News.  Below is the full article for your reading pleasure.  Scroll to the bottom to see the video from The Mark News (which I’ve included particularly for you Americans because now that the Olympics are...

5 Considerations when Marketing to Early Adopters

I had a conversation with a reporter last week who was writing a story on how to market to early adopters.  It got me thinking about how much marketing and product come together to improve adoption of a new product or service.  Research shows that there are a set of...

Innovating Through Recession

Paul Dunay at Buzz Marketing writes a post here pointing to a research paper by Andrew Razeghi from the Kellogg School of Management on Innovating Through Recession. Andrew makes 7 great points in this paper but I love the first one where he states: Listen to the...

Killing a Killer Product in 5 Easy Steps

First of all I have to stay that this week totally stank.  It stank like a poopy diaper, like a bag full of used hockey equipment, like a movie with John Travolta that isn’t Pulp Fiction.  Yes people this week was *that* bad. One of the reasons this week was so...
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