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RocketWatcher

Startup Marketing and Sales
by April Dunford

launch

Finding First Customers

07/28/2009

The topic of what sort of marketing a startup should do to land the first few customers has come up a few times lately so I decided it was worth a short, simple post. Question: What sort of marketing should my startup do to secure our first couple of customers? Answer: None. Simple, huh?  The [...]

Google Chrome OS: Dissecting A Great Marketing Announcement

07/08/2009

Last week I was having a heated discussion with another marketer about Google’s marketing and my position was that Google’s marketing hasn’t impressed me much.  And by marketing I mean the way they launch, message and position products.  The exception has been Google Chrome which I’ve written about before and I thought was a good [...]

Product Launches: Cuil vs. Chrome

09/04/2008

I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet! If you don’t have any pre-launch customer experience then what makes you think you know anything [...]