Startup Launch Marketing

I think there is a lot of confusion over what the word “launch” means and what marketing things a startup should be doing when they launch. I don’t believe that demoing at an event like TechCrunch Disrupt is equivalent to a launch. Nor do I believe...
Startup Launch Lessons from Color

Startup Launch Lessons from Color

A couple weeks back Color, launched an app for “taking pictures together.” The company raised a large amount of funding so naturally expectations were high. The reaction online to the launch ranged from completely predictable to rather surprising. Here are some...

Finding First Customers

The topic of what sort of marketing a startup should do to land the first few customers has come up a few times lately so I decided it was worth a short, simple post. Question: What sort of marketing should my startup do to secure our first couple of customers?...
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