5 Reasons to Stop Exhibiting at Trade Shows

I hate trade shows as a marketing tactic.  Add up the cost of booth space, shipping, and travel, and the number of good leads you need to get to show any kind of ROI is too large to justify doing most shows.  And don’t even get me started on how hard it is to be...

13 Ways to Run a Kickass Webinar

When your marketing budget is microscopic, every product marketing tactic you run needs to be optimized, yet for some reason webinars are often executed on autopilot.  Don’t fall into the trap of running mediocre webinars.  Here are a few ideas to give your...