Less is More: Why B2B Marketers Know Fewer Leads are Better
A new study confirms what many marketers already know – that handing over under-developed leads to reps that don’t have the capacity to absorb them is a losers game.
Tag: lead generation
Brand Marketing has Left the Building
There is a shift away from traditional brand marketing to a more revenue-centric approach. This shift requires a fundamental change in the types of programs we execute and the way we measure the results of those programs.
5 Reasons to Stop Exhibiting at Trade Shows
I hate trade shows as a marketing tactic. Add up the cost of booth space, shipping, and travel, and the number of good leads you need to get to show any kind of ROI is too large to justify doing most shows. And don’t even get me started on how hard it is to be heard above the noise of dozens of other companies battling for the scarce hung-over attention of attendees that are only walking the show floor because they heard there might be free food or booze around somewhere. Here are 5 reasons to shop exhibiting at trade shows.
13 Ways to Run a Kickass Webinar
When your marketing budget is microscopic, every marketing tactic you run needs to be optimized. Cheap and easy to run, almost every company I work with does webinars but they are often run on autopilot. Here are 13 ideas for getting more out of your webinars.
