Market Point of View: Do You Have One?

Market Point of View: Do You Have One?

One thing that I believe that startups can do pre-launch to market themselves is to start talking about the problem (in a broad sense) that they intend to solve and their “point of view” about a market.  Being able to articulate a point of view about a...

Should Your Horizonal Startup Focus on a Segment?

Over on Sprouter, I’ve been answering startup marketing questions and I keep getting variations on this one (I’m paraphrasing): We are developing an application similar to Yammer. I’m struggling with defining my target market and positioning because...

What’s Market Strategy and Why Should you Care?

Market strategy is one of those things even product marketers don’t always understand.  Your Market Strategy outlines how you plan on moving from early adopters to more mainstream market acceptance.  Walking some folks through my New Marketing Framework last...

Microsoft and the Market for “Everything”

The lead story in the Sunday New York Times Business section this week focused on Microsoft’s broad business strategy.  Titled “Forecast for Microsoft: Partly Cloudy”, the piece included interesting quotes from various Microsoft executives discussing...
Page 1 of 212