Tag Archives: market strategy
Microsoft and the Market for “Everything”

Microsoft and the Market for “Everything”

Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?

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Looking for the Winner when Markets Collide

Looking for the Winner when Markets Collide

Share Some of the most interesting ideas for new startups come from the intersection of markets.  If I look back at some of the V1 products I have worked on I see it over and over again.
One thing to keep in mind when developing the messaging and positioning around such products is to make sure [...]

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