Rocket Watcher by April Dunford

Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers.

Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.

Product marketers need to develop a content plan that includes the creation of web content, blog posts, presentations, links, screencasts, custom collateral, white papers and eBooks.

Why is everyone so in love with 3 word taglines? Before you create one, think hard about your value proposition and messaging.

At a marketing conference this week Jason Scott of @sockington told a room full of marketers that he thinks we are all a bunch of spammers. I disagree.