Marketing is Dead (long live product marketing)
I gave the keynote talk at ProductCamp Amsterdam last weekend on the changing nature of buying and selling and how Product Marketing can save Marketing from itself.
Tag: marketing
Twitter: Is Marketing Doing it Wrong?
Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites. There has been so much talk about Twitter in Marketing circles, you would think that everyone would have it figured out by now. I have been a fairly heavy Twitter user for the past couple of years and here are a few things I see folks doing that I believe are just wrong.
A New Marketing Framework
I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.
Do You Act Like Your Slogan?
Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers.
Marketing Lessons from Foursquare
Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.
Collateral Damage: Building a Content Plan
Product marketers need to develop a content plan that includes the creation of web content, blog posts, presentations, links, screencasts, custom collateral, white papers and eBooks.
Follow. Forget. Fail. Why 3 Word Taglines Suck
Why is everyone so in love with 3 word taglines? Before you create one, think hard about your value proposition and messaging.
Spam is not Marketing
At a marketing conference this week Jason Scott of @sockington told a room full of marketers that he thinks we are all a bunch of spammers. I disagree.
