What is Startup Marketing?

What is Startup Marketing?

Many startup founders don’t fully understand what a startup marketer does or should be doing. When I talk to founders I find they often have a very narrow definition of what startup marketing is and only after they have found a great senior person to run their...

Twitter: Is Marketing Doing it Wrong?

Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites.  There has been so much talk about Twitter in Marketing circles, you would think that everyone would...

A New Marketing Framework

***Please note: I’ve released a new version of this framework: A Startup Marketing Framework V2*** Most product managers and product marketers I know, including myself have studied the Pragmatic Marketing Framework.  I first did over 10 years ago and it...
Page 1 of 212