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Rocket Watcher Startup Marketing

Posts Tagged ‘marketing plan’

A Startup Customer Worksheet

Great marketing is based on a solid understanding of target customers. Here I’ve shared a customer worksheet that I’ve used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.

6 Elements of a Startup Marketing Plan

Most startup marketing plans are useless static documents. Here’s how to build a marketing plan that’s a dynamic operational blueprint for the marketing team.

Startup Marketing Plan

3 Reasons to Build a Startup Marketing Plan

A lot of startups don’t have a documented marketing plan. Here are three good reasons you should have one.

How to Establish a Solid Marketing Foundation

Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.

Bad Marketing

Addressing the 3 Root Causes of Bad Marketing

This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.

How Should You Market Your Startup? The Definitive Answer

Marketing experts have many different answers to this question but how do you know which answer is right for your startup?

Tracking and Adjusting Startup Marketing Assumptions

A good startup marketing plan is based on understanding customers but that doesn’t mean you won’t be tracking and adjusting a set of assumptions.

Competition

Startup Marketing: Does the Competition Matter?

Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.

7 Key Elements of a Marketing Plan

You have a product people love and you understand who the people are that love it. Now’s a good time to build a marketing plan. There are 7 key elements of a good marketing plan: Segmentation, Competition, Value, Messaging, Goals and Measures, Tactics and a Timeline.

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