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Startup Marketing and Sales
by April Dunford

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7 Steps to Better Startup Value Propositions

08/14/2013

Marketing messages and value propositions are notoriously difficult to create for startups. Startup founders have a tendency to focus too much on features and not enough on the value those features deliver. They also often spend too much time talking about features that don’t really differentiate them from their competitors or are simply irrelevant for […]

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