Lousy Marketing Messages: 5 Causes and Solutions
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
Tag: Messaging
Do Not Build Startup Messages for Your Grandmother
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Your Startup Tagline is Anti-Social
Most startup marketing folk seem to love taglines. Practically every web page I see has some version of the classic three-word tagline. As a marketer I appreciate the focus on distilling down the essence of what you do to its most simple form. As a human being however, I hate taglines. I’ve written about why [...]
Should Your Messaging Use Your Competitor’s Terminology?
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Startup Messaging: Should You Differentiate Against Your Competitors?
Should you bother to position your product against your competitors? You should. However, be aware that both how you accomplish that and who you are positioning against isn’t always obvious.
Startup Messaging and Market Frame of Reference
Large companies can often use shortcuts to describe what they do because customers understand the market segment they are in. Startups have to work harder to establish that frame of reference in the minds of prospects.
If Your Message Works, Don’t Tinker With It
Marketers have the urge to change their basic messaging, even when it’s working. It’s an urge we need to fight.
6 Secrets to Better Marketing Messages for Startups
Good startup marketing starts with good messaging. You can have the greatest product in the world but if you can’t clearly communicate the value you deliver to your customers, nobody will ever be able to figure that out. Here are 6 ways to build better messages.
Startup Messaging
I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?
Selling vs. Buying: A Marketing Wake-up Call
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
