While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.
Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.
Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had […]
Should you bother to position your product against your competitors? You should. However, be aware that both how you accomplish that and who you are positioning against isn’t always obvious.
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
Just because you aren’t ready to talk about your product or service, doesn’t mean that you can’t start engaging with your market. Pre-launch is the perfect time to spread the word about your point of view on the market you intend to serve.
Some of the most interesting ideas for new startups come from the intersection of markets. If I look back at some of the V1 products I have worked on I see it over and over again. One thing to keep in mind when developing the messaging and positioning around such products is to make sure […]
I quite often talk to companies that tell me that they have no competition. In my mind this statement doesn’t make a darn bit of sense. After a longer conversation we usually end up talking about the competition in a more realistic way. My conclusion is that having “no competition” is either a very good thing or a very bad […]
Seth Godin wrote a blog post a week or so ago that has some product management bloggers buzzing. Seth is the master of the teeny weeny blog post, so here’s the whole thing for your reading pleasure: Was Jackson Pollock a good painter? The critics at the time certainly didn’t think so. Twyla Tharp’s London […]