Startup Storytelling and Media Coverage

Startup Storytelling and Media Coverage

Mark Suster had a great post recently on whether or not a startup should announce their funding that was really more about what are considered “newsworthy” stories for modern blogs and media outlets. Mark makes a good point that it used to be that funding...

Should A Startup Hire a PR Agency?

A lot of people think that startups should always do their own PR in-house and never hire an agency.  I used to be one of them.  I’ve changed my mind about that however and now I think that for some startups (not all) hiring an agency can be a very, very good...

Press/Media Pages 101

Part of the magic of getting folks (both old and new media alike) to write about your company is to make it as easy as possible to pull together a story.  It helps if you have everything a blogger or reporter might need all together in one place on your web site so...

Attaching your Startup Brand to a Movement

I was reminded of a post written by Jason Calacanis a million years ago (OK, it was 2008) on getting PR for startups and one of the points he made was that startups should attach themselves to a movement.  His examples (unfortunately, in my opinion) revolved around...
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