Pitching to Bloggers (and Journalists) – Tips for Startups
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
Tag: PR
Should A Startup Hire a PR Agency?
Should a startup hire a PR Agency? A lot of people think they shouldn’t and I used to be one of them. I’ve since learned a bit about when you should hire an agency, how to get the most out of the relationship.
Press/Media Pages 101
Part of the magic of getting folks to write about your startup is to make it as easy as possible to pull together a story. Here’s how to create a great startup media kit so that bloggers and reporters don’t have to make up stuff about your company.
Attaching your Startup Brand to a Movement
Attaching your startup brand to a movement involves figuring out what your brand stands for. Here’s a hint – the movement isn’t called “Making me Rich.”
7 Rules for Perfect Press Releases
Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.
Press Releases, Launches and Seth Godin
I have a love/hate relationship with Seth’s blog. I love the way that he distills down complicated concepts into bite-sized chunks of wisdom that very often get me thinking. I hate how utterly theoretical and non-practical this wisdom is and therefore fear that no matter how great his ideas are, nobody could ever figure out [...]
8 Steps for doing Social Media Press Releases – A Marketing Sherpa Case Study
I did an interview with Marketing Sherpa on my experience using Social Media Press Releases. They published a case study and in it they talk about 8 steps for putting together a social media release (paraphrased by me): Find out what writers want to write about – the more timely and relevant your release is, [...]
A Skeptic’s Guide to Social Media Press Releases
Up until the past year, I’ve been pretty old school about press releases. I spent years at IBM where the “newsworthyness” of releases was hyper-scrutinized and even the availability of a new product wasn’t always deemed newsworthy enough to warrant a release. After a while I became that person who reviewed the release and wrote [...]
