Rocket Watcher Product Marketing for Startups

Part of the magic of getting folks to write about your startup is to make it as easy as possible to pull together a story. Here’s how to create a great startup media kit so that bloggers and reporters don’t have to make up stuff about your company.

Attaching your startup brand to a movement involves figuring out what your brand stands for. Here’s a hint – the movement isn’t called “Making me Rich.”

Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.

I have a love/hate relationship with Seth’s blog.  I love the way that he distills down complicated concepts into bite-sized chunks of wisdom that very often get me thinking.  I hate how utterly theoretical and non-practical this wisdom is and therefore fear that no matter how great his ideas are, nobody could ever figure out [...]

I did an interview with Marketing Sherpa on my experience using Social Media Press Releases.  They published a case study and in it they talk about 8 steps for putting together a social media release (paraphrased by me): Find out what writers want to write about – the more timely and relevant your release is, [...]

Up until the past year, I’ve been pretty old school about press releases.  I spent years at IBM where the “newsworthyness” of releases was hyper-scrutinized and even the availability of a new product wasn’t always deemed newsworthy enough to warrant a release.  After a while I became that person who reviewed the release and wrote [...]