Startup Marketing and Sales
by April Dunford

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product launch

Startup Launches RIP


Robert Scoble had a post a couple of weeks ago where he critiques the DEMO conference. I agree with a lot of what he has to say in this post but I fundamentally disagree with the idea of a “launch” being a single point in time event, particularly one where the “launch day” signifies the day the product is first released into market.

Google Chrome OS: Dissecting A Great Marketing Announcement


Last week I was having a heated discussion with another marketer about Google’s marketing and my position was that Google’s marketing hasn’t impressed me much.  And by marketing I mean the way they launch, message and position products.  The exception has been Google Chrome which I’ve written about before and I thought was a good […]

Product Launches: Cuil vs. Chrome


I’ve found that in general for a V1/Beta launch, teams are too focused on technology and not focused enough on customer pain points, user experience and the market. Why? Because by definition, they don’t have much customer experience yet! If you don’t have any pre-launch customer experience then what makes you think you know anything […]