Startup Launch Marketing

I think there is a lot of confusion over what the word “launch” means and what marketing things a startup should be doing when they launch. I don’t believe that demoing at an event like TechCrunch Disrupt is equivalent to a launch. Nor do I believe...

Startup Launches RIP

Robert Scoble had a post a couple of weeks ago called Where of where did the great startup launch go? (Startup events have killed it) and in it he critiques the DEMO conference.  I agree with a lot of what Scoble has to say in this post but I fundamentally disagree...

I’ll Take a Bold: The Starbucks Via Launch

I normally cover startup technology on this blog but occasionally I think it’s good to look at what’s happening in the wider world of marketing to see if there are lessons we can learn and apply to our little corner of the world. This week Starbucks...
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