Inbound Marketing and Product Marketing

It’s not very often that I get to talk to a group of purely product management and product marketing folks so when he Rymatech folks asked if I wanted to do a webinar with them I was quick to say yes (the webinar is happening Wed. Feb. 9th at 12 EST and you can...
Startup Marketing Vs. Art

Startup Marketing Vs. Art

On the weekend I watched Art and Copy, a 2009 documentary featuring interviews with influential folk in the advertising business past and present. One of the themes was that great creative advertising people saw their work as “art” in the sense that it was...
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