Rocket Watcher Product Marketing for Startups

Most mediocre or just plain crappy startup marketing I see if the result of making this one critical mistake.

There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.

Product Marketing and Product Management are disciplines where the theory is easily understood but practical execution is really hard. I asked Tim Johnson to share a couple of his favorite “from the trenches” stories to illustrate how shifting the focus from “product features” to “value to the customer” can make a huge difference.

Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.

I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?

The recent issues with the iPhone 4 have ignited a debate about whether or not Apple lied to consumers. In the end it doesn’t matter because the damage is done. Rebuilding trust with consumers is difficult and expensive.

I spoke at the Forrester Product Marketing Summit this week which was attended by CMO and VP level Product Marketing leaders. As a group we attempted to define Product Marketing. Here’s what we came up with.

If you are hiring a marketer and you want social media skills, how important is it that they are heavy social media users? Pretty darn important.

Product marketing is misunderstood. When most people think of “marketing” they don’t think of product marketing – they think of branding and communications or advertising. However as companies increase their spending on social media and digital marketing it may be time to invest more in product marketing.

Infographics have been popular with journalists for years but increasingly marketers are using them to communicate complex ideas or data in an engaging manner that also doesn’t take up a lot of space. Here are some things marketers should think about when creating Infographics