Come See Me at ProductCamp Amsterdam or Entrepreneur Week in Waterloo

I’m pretty excited, no wait, I’m MEGA-EXCITED to be keynoting this year’s ProductCamp Amsterdam on Sunday Nov. 14th.  I’m a big fan of ProductCamp – I’ve been to a couple here in Toronto as well as one in New York – and I’ve found that these events really are the ultimate gathering of Product Marketing and Product Management professionals.  I also like the unconference format where the attendees get to set the agenda and the sessions are for the most part, more interactive and 2-way than what you get at your standard you-sit-there-while-I-talk-at-you conferences. Lately I’ve been speaking and writing a lot about the changing nature of marketing.  For this talk I am going to focus on how the landscape for marketing is changing, and how Product Marketing is emerging as more important than it’s ever been.   This is a talk I’ve been dying to give to an audience of product people so I’m really excited that I finally get to do it. If, unlike me, you won’t be taking a 5 hour flight to spend the weekend in Amsterdam, don’t worry, I’ll be posting the slides here in all of their glory for folks to enjoy. If you haven’t registered already, you should do it now because it’s going to be GREAT. But wait, that’s not all!! I’ll also be speaking at Communitech’s annual Entrepreneur Week in Waterloo on November 10th.  Communitech is a not for profit organization that is dedicated to supporting technology startups on the Waterloo area.  The is the 5th year that they have run Entrepreneur Week and every year it gets bigger and more impressive....

Trafcom News Podcast: Product Management and Social Media

At ProductCamp Toronto a few weeks back I got a chance to sit down with Donna Papacosta of the Trafcom News Podcast.  Donna does a high quality podcast that’s a must-listen for communications, PR or Marketing folks. In our conversation we touched on the subject of how Product Managers should be using social media and talked a bit about how Product Managers should work with PR/Communications to get to “Communications Utopia”. Go ahead, click on the link to have a listen.  It’s not every day you get to hear my awe-inspiring Canadian accent in all its glory. Subscribe to this blog or follow me on Twitter or...

Upcoming: MeshMarketing and ProductCamp

There are a couple of interesting events coming up in Toronto that I’ll be participating in. MeshMarketing The folks that organize the excellent Mesh Conference have added a new conference this year focused on online marketing called MeshMarketing happening on Oct 22nd in Toronto.  I’ve been asked to moderate a panel discussion around the topic of how Digital, Advertising, and PR agencies differ in their approach to social media.  I’ve got my own set of opinions on this topic but I’m interested in yours – give me some quick (and anonymous) feedback on your thoughts by clicking here. No seriously, I’m only asking for 200 measly characters – DO IT NOW! Also this conference will sell out so if you are planning on going, I would buy a ticket quickly. ProductCamp The second ProductCamp Toronto is happening on Sunday and I’m looking forward to it. What I love the most about ProductCamp is it’s probably the only time you get to mix with a large group of product management people.  While there seems to be a marketing event every week (particularly with a PR/advertising/social media focus), events for product folks are few and far between. There’s still space so if you’re interested you can register here.  You can follow the Twitter stream related to this event by watching #pct2. **Update** I’m getting some pretty interesting feedback about the MeshMarketing panel.  Here are some of the comments: They differ and that’s good.  The integration of all disciplines/agencies makes the most sense because all have strengths that intersect the social media space:insights, strategy, creative, relationships. PR firms “get it” more because...

How to Find a Billion Dollar Business Idea

I attended ProductCamp Toronto this past weekend (which was a lot of fun, thanks to everyone who helped organize it) and one of the discussions I participated in was titled “Looking for That Next Billion Dollar Idea.”   Well if that doesn’t get you into the room, I’m not sure what does.  The discussion was kicked off by Chris Herbert who had participated in a year-long innovation contest run by a large technology company.  His group came close to winning the contest and he shared the positives and negatives of the experience.  We talked about how great ideas get formed an developed and then we ended up talking a bit about how to foster and manage innovation inside a larger company.  Yeah, OK, I admit it, I might have given the conversation a nudge in that direction.  I’m a bossy betty, I can’t help it. Having run marketing for a couple of incubation projects at IBM and working inside an incubator right now – this is a topic close to my heart.  The interesting thing is how our conversation touched on many of the things that I think are critical to fostering innovation inside a large organization. Here are a few we talked about in the session: Innovative ideas are nothing without a passionate idea team – In smaller companies or startups the person with an innovative idea naturally becomes the one to drive it through to deployment.  At larger companies, this doesn’t always happen but it should.  A great new idea needs to fight its way past doubters and skeptics.  It needs to not compromise in the face of...