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Startup Marketing and Sales
by April Dunford

product/market fit

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Product/Market fit and Market/Product fit

01/14/2010

Gaining early market traction as a lot to do with getting the right products for your market but it’s also important to define who the early adopting customers are in that market. The way you construct your value propositions, your call to action, how you attract early customers and possibly the look and feel of your early product will be influenced by what you define those early segments to be.