Should Only Startups with Products Get Funded?

Should Only Startups with Products Get Funded?

The “trend” of startups without a well-defined product idea getting funding was discussed in a recent Forbes blog post. Here’s an excerpt: Having some kind of notion what line of business your fledgling company might want to pursue used to be a prerequisite to...

Startup Marketing 101

I gave a keynote talk at DemoCamp Toronto last night that I call Startup Marketing 101.  In it, I covered the three phases of marketing for a startup within the context of a lean startup doing customer development.  Here’s the summary of my talk (scroll down for...

Beta as a Product Marketing Exercise

A recurring theme of my conversations with folks in the past week has to do with Beta products and what the goal of beta testing is really about, particularly when you are talking about bringing a new product to market.  My point of view on this is that beta testing...

Product/Market fit and Market/Product fit

In many start-ups the difference between success and failure is gaining a critical mass of early adopters that love your product.  A lot of this has to do with getting the right product for the market you are going after (Sean Ellis and others refer to this as...