Rocket Watcher Product Marketing for Startups

I was really excited to be invited to speak about startup marketing at DemoCamp Toronto. My topic was Startup Marketing 101. I covered the three phases of marketing for a startup within the context of a lean startup doing customer development. This post is a summary of my talk and the slides.

A recurring theme of my conversations with folks in the past week has to do with Beta products and what the goal of beta testing is really about, particularly when you are talking about bringing a new product to market.  My point of view on this is that beta testing is as much a marketing [...]

Gaining early market traction as a lot to do with getting the right products for your market but it’s also important to define who the early adopting customers are in that market. The way you construct your value propositions, your call to action, how you attract early customers and possibly the look and feel of your early product will be influenced by what you define those early segments to be.