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I spent some time recently working on an announcement so I guess I have press releases on the brain. I love the process of creating press releases. Good ones end up a bit like minimalist poetry, where every word is chosen deliberately and any extraneous information has been thoroughly expunged until you are left with [...]
You’ve got happy customers and you want to show off what they’ve accomplished with your product in you marketing materials, online content and press releases. Here’s how to create a better set of customer quotes and some Good, Boring and Incomprehensible examples!
We all know references are critical to closing deals but most companies don’t get around to actively managing them until the 2 referenceable customers they do have are all yelling “Am I your only crummy reference?! Pick on someone else!!” I launched a customer reference program from the ground up once and it was PAINFUL! [...]
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