Startup Marketing and Sales
by April Dunford

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The Art of the Customer Quote


I spent some time recently working on an announcement so I guess I have press releases on the brain.  I love the process of creating press releases.  Good ones end up a bit like minimalist poetry, where every word is chosen deliberately and any extraneous information has been thoroughly expunged until you are left with […]

Customer References 101


We all know references are critical to closing deals but most companies don’t get around to actively managing them until the 2 referenceable customers they do have are all yelling “Am I your only crummy reference?!  Pick on someone else!!”  I launched a customer reference program from the ground up once and it was PAINFUL! […]