You’ve got happy customers and you want to show off what they’ve accomplished with your product in you marketing materials, online content and press releases. Here’s how to create a better set of customer quotes and some Good, Boring and Incomprehensible examples!
I spent some time recently working on an announcement so I guess I have press releases on the brain. I love the process of creating press releases. Good ones end up a bit like minimalist poetry, where every word is chosen deliberately and any extraneous information has been thoroughly expunged until you are left with [...]
We all know references are critical to closing deals but most companies don’t get around to actively managing them until the 2 referenceable customers they do have are all yelling “Am I your only crummy reference?! Pick on someone else!!” I launched a customer reference program from the ground up once and it was PAINFUL! [...]