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RocketWatcher

Startup Marketing and Sales
by April Dunford

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Sales

Your B2B Startup Needs a Buyer’s Guide

06/18/2015

One of the big differences between selling to businesses vs selling to consumers is the buying process. Most Consumer products are lower priced and purchased quickly because if you make a poor choice, you aren’t out much more than beer money. In B2B not only is there more money on the line, buyers often have to justify a […]

Value not Features – 2 Stories from the Trenches

08/05/2010

Product Marketing and Product Management are disciplines where the theory is easily understood but practical execution is really hard. I asked Tim Johnson to share a couple of his favorite “from the trenches” stories to illustrate how shifting the focus from “product features” to “value to the customer” can make a huge difference.

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