Companies might say they want to prove their “authenticity” by interacting with customers in an more human way over social media. But is authenticity really the goal? And why do they keep messing this up?
Over the past year I’ve had 2 interesting experiences where I’ve tweeted something that seemed insignificant at the time and those tweets went on to have a life of their own. Here are 2 examples.
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
Why do we worry so much about CEO’s and Social Media when we don’t question that they should participate in traditional media?
If you are hiring a marketer and you want social media skills, how important is it that they are heavy social media users? Pretty darn important.
Product marketing is misunderstood. When most people think of “marketing” they don’t think of product marketing – they think of branding and communications or advertising. However as companies increase their spending on social media and digital marketing it may be time to invest more in product marketing.
Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites. There has been so much talk about Twitter in Marketing circles, you would think that everyone would have it figured out by now. I have been a fairly heavy Twitter user for the past couple of years and here are a few things I see folks doing that I believe are just wrong.
The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in. At short notice my travel plans changed and when I let them know I couldn’t make it, they invited [...]
A podcast with April Dunford and Trafcon News covering social media and Product Management.