Tag Archives: Social Media
Product Marketing & Social Media Skills: Talk is Cheap

Product Marketing & Social Media Skills: Talk is Cheap

If you are hiring a marketer and you want social media skills, how important is it that they are heavy social media users? Pretty darn important.

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Product Marketing: Increasingly Important

Product Marketing: Increasingly Important

Product marketing is misunderstood. When most people think of “marketing” they don’t think of product marketing – they think of branding and communications or advertising. However as companies increase their spending on social media and digital marketing it may be time to invest more in product marketing.

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Twitter: Is Marketing Doing it Wrong?

Twitter: Is Marketing Doing it Wrong?

Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites. There has been so much talk about Twitter in Marketing circles, you would think that everyone would have it figured out by now. I have been a fairly heavy Twitter user for the past couple of years and here are a few things I see folks doing that I believe are just wrong.

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I’m the #1 PM Blogger!

I’m the #1 PM Blogger!

The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in.  At short notice my travel plans changed and when I let them know I couldn’t make it, they invited [...]

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Trafcom News Podcast: Product Management and Social Media

Trafcom News Podcast: Product Management and Social Media

A podcast with April Dunford and Trafcon News covering social media and Product Management.

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