See me, hear me (in video and podcasts)

I like doing podcasts because people can’t see me flapping my hands around when I get excited so when the Donovan Group asked me to do their Tweep in Profile podcast I was quick to say yes.  Here’s the description of the session: Donovan Group Inc. (DGI), a multimedia communications company, released the fourth installment of its “Tweep in Profile” audio podcast highlighting members of the Twitter Community.   This month, DGI profiles April Dunford (@aprildunford) Vice-President of Marketing at Solarsoft, which provides manufacturing intelligence and ERP solutions to mid-market manufacturers. “In this segment April offers Social Media tactics, personal experience tie-ins and predictions for 2011”, says Andy Donovan, president, Donovan Group Inc.  “After following her for several months and learning from her posts, I am absolutely thrilled to have April on the program to round out 2010”, adds Donovan. He’s thrilled! I’m thrilled! How thrilling!!  Click here to have a listen to my awe-inspiring Canadian accent and access the past episodes of their Tweep in Profile series. Communitech’s Entrepreneur Week Videos Also, if you just can’t get enough of that hand-flapping goodness, here’s a video of me doing my thing at last month’s Communitech’s Entrepreneur Week.  You can also view video of the other sessions.  If you are a startup looking for some good advice, this is a great set of videos to watch. MarketingProf’s Content Marketing Crash Course Lastly in the “upcoming” category, I will be one of the presenters for the MarketingProfs Content Marketing Crash Course.  My topic is one of my all time favorites, Storytelling for Business.  I’m in amazing company in this course – other presenters include Brian Solis, C. C. Chapman, Jay Baer, Ardath...

Come See Me at ProductCamp Amsterdam or Entrepreneur Week in Waterloo

I’m pretty excited, no wait, I’m MEGA-EXCITED to be keynoting this year’s ProductCamp Amsterdam on Sunday Nov. 14th.  I’m a big fan of ProductCamp – I’ve been to a couple here in Toronto as well as one in New York – and I’ve found that these events really are the ultimate gathering of Product Marketing and Product Management professionals.  I also like the unconference format where the attendees get to set the agenda and the sessions are for the most part, more interactive and 2-way than what you get at your standard you-sit-there-while-I-talk-at-you conferences. Lately I’ve been speaking and writing a lot about the changing nature of marketing.  For this talk I am going to focus on how the landscape for marketing is changing, and how Product Marketing is emerging as more important than it’s ever been.   This is a talk I’ve been dying to give to an audience of product people so I’m really excited that I finally get to do it. If, unlike me, you won’t be taking a 5 hour flight to spend the weekend in Amsterdam, don’t worry, I’ll be posting the slides here in all of their glory for folks to enjoy. If you haven’t registered already, you should do it now because it’s going to be GREAT. But wait, that’s not all!! I’ll also be speaking at Communitech’s annual Entrepreneur Week in Waterloo on November 10th.  Communitech is a not for profit organization that is dedicated to supporting technology startups on the Waterloo area.  The is the 5th year that they have run Entrepreneur Week and every year it gets bigger and more impressive....

DemoCamp Toronto: Input Please

Next Monday is DemoCamp Toronto which is the must-attend monthly gathering of designers, developers, and entrepreneurs in Toronto’s tech startup scene.  These events have been happening for over 5 years and keep getting bigger and better. There’s a great lineup of startup presenting this time around: Kobo Books Status.net OpenApps TeamSave SWIX There will also be noodles.  There are more details in David Crow’s post and if you haven’t got a ticket yet you should do so quickly because these events almost always sell out. Please Tell Me What You Want To Hear But wait, that’s not all – I get to speak too!  David asked me to give a talk to kick things off on customer development, product/market fit and building a startup marketing plan.  Here’s what I’m planning on covering in my talk: 1/ What exactly is a “lean startup” and how is that different from just being poor 2/ An introduction of Customer Development and how that changes the marketing function at a startup 3/ What is product/market fit and how do you know when you have it 4/ What does a lean startup marketing plan look like 5/ Why market segmentation still matters and messaging is still hard 6/ How to transition from marketing to early adopters to a broader audience Does that sound interesting to you?  Is there something else you’d like to hear?  Should I just stand up and tell jokes instead (hey I’ve been to DemoCamp and I know exactly how hard an audience this is)? If you could let me know in the comments, I would really, really appreciate...

Upcoming: MeshMarketing and ProductCamp

There are a couple of interesting events coming up in Toronto that I’ll be participating in. MeshMarketing The folks that organize the excellent Mesh Conference have added a new conference this year focused on online marketing called MeshMarketing happening on Oct 22nd in Toronto.  I’ve been asked to moderate a panel discussion around the topic of how Digital, Advertising, and PR agencies differ in their approach to social media.  I’ve got my own set of opinions on this topic but I’m interested in yours – give me some quick (and anonymous) feedback on your thoughts by clicking here. No seriously, I’m only asking for 200 measly characters – DO IT NOW! Also this conference will sell out so if you are planning on going, I would buy a ticket quickly. ProductCamp The second ProductCamp Toronto is happening on Sunday and I’m looking forward to it. What I love the most about ProductCamp is it’s probably the only time you get to mix with a large group of product management people.  While there seems to be a marketing event every week (particularly with a PR/advertising/social media focus), events for product folks are few and far between. There’s still space so if you’re interested you can register here.  You can follow the Twitter stream related to this event by watching #pct2. **Update** I’m getting some pretty interesting feedback about the MeshMarketing panel.  Here are some of the comments: They differ and that’s good.  The integration of all disciplines/agencies makes the most sense because all have strengths that intersect the social media space:insights, strategy, creative, relationships. PR firms “get it” more because...

ProductCamp NYC

On Saturday July 18th I’m going to be at ProductCamp New York and so should you. I moved back to Toronto after spending a few years in manhattan in 2006.  When I lived in New York I was really surprised at how few tech community events there were (especially when I compared it with Toronto, where literally I can find a geeky event every single night of the week if I’m looking for one).  It’s been a few years so I’m sure things have changed but I’m looking forward to this event because it’s exactly the sort of thing I was always looking for when I lived there. The great thing about the un-conference style of event is that the attendees get to set the agenda.  I’d like to lead a product marketing discussion and have a handful of topics I am thinking about including: Why product marketers should be on Twitter Startup product marketing mistakes and how to avoid them Segmentation – how to get started and get concensus Storytelling in product marketing – ways to use stories to bring your value propositions to life How to engage customers and prospects using social media What do you think would make a good topic?  Leave me your ideas in the comments, or if you’re shy, click on link below and let me know what you really think (it’s totally anonymous). Click here to vote on a topic or propose a new one. If you live in or around new york make sure you come to this event and when you do, make sure you say hi to me. **Update*** Here’s...
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