Startup Marketing and Sales
by April Dunford

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Finding First Customers


The topic of what sort of marketing a startup should do to land the first few customers has come up a few times lately so I decided it was worth a short, simple post. Question: What sort of marketing should my startup do to secure our first couple of customers? Answer: None. Simple, huh?  The […]

Passion and Startups


I’ve been consulting for a few months now and one of the things I like about it is that I get to talk to and work with a broad range of companies.  I only deal with startups (generally less than $20M revenue) and it’s amazing to see the similarities and the differences between the companies. […]