Market Sizing for Startups – Get Real!

I’ve had a set of conversations lately about market size estimates for startups and how to demonstrate to a potential investor that the market space you are in is attractive.  A few themes emerged in those conversations: 1.  Extrapolate but Don’t Invent...

Finding First Customers

The topic of what sort of marketing a startup should do to land the first few customers has come up a few times lately so I decided it was worth a short, simple post. Question: What sort of marketing should my startup do to secure our first couple of customers?...

A Product Marketing Case Study: Rypple

I had an interesting chat with a startup and I wanted to share their story because I think that it’s one that product marketers and product managers could learn a lot from. The founders of this company were founders of a successful company called Workbrain.  Workbrain...

Passion and Startups

I’ve been consulting for a few months now and one of the things I like about it is that I get to talk to and work with a broad range of companies.  I only deal with startups (generally less than $20M revenue) and it’s amazing to see the similarities and...