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The topic of what sort of marketing a startup should do to land the first few customers has come up a few times lately so I decided it was worth a short, simple post. Question: What sort of marketing should my startup do to secure our first couple of customers? Answer: None. Simple, huh? The [...]
I’ve been consulting for a few months now and one of the things I like about it is that I get to talk to and work with a broad range of companies. I only deal with startups (generally less than $20M revenue) and it’s amazing to see the similarities and the differences between the companies. [...]
Estimating the size of an addressable market for a startup is hard but not impossible. The key is to start with what you know, extrapolate in a reasonable way and then test your assumptions on customers.
I had an interesting chat with a startup and I wanted to share their story because I think that it’s one that product marketers and product managers could learn a lot from. The founders of this company were founders of a successful company called Workbrain. Workbrain provided solutions for workforce management and grew to close [...]
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