Tag: startup marketing

Lousy Marketing Messages: 5 Causes and Solutions

Lousy Marketing Messages: 5 Causes and Solutions

There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?

September 27, 2011 | 53 Comments More
Do Not Build Startup Messages for Your Grandmother

Do Not Build Startup Messages for Your Grandmother

The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.

July 12, 2011 | 51 Comments More
Why You Can’t Market like Apple (or Why Marketing is Hard)

Why You Can’t Market like Apple (or Why Marketing is Hard)

Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.

June 21, 2011 | 45 Comments More
“My Friends” is not a Market Segment

“My Friends” is not a Market Segment

Your product is getting great traction with your friends. Now what?

June 7, 2011 | 42 Comments More
Your Puny Marketing Budget is a Weapon

Your Puny Marketing Budget is a Weapon

Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?

June 2, 2011 | 62 Comments More
Does Your Startup Need a Rockstar Marketer or a B Player?

Does Your Startup Need a Rockstar Marketer or a B Player?

Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.

May 24, 2011 | 95 Comments More
Startup Launch Lessons from Color

Startup Launch Lessons from Color

When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.

April 6, 2011 | 56 Comments More
Should Your Messaging Use Your Competitor’s Terminology?

Should Your Messaging Use Your Competitor’s Terminology?

Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?

March 28, 2011 | 42 Comments More
Why Most Marketers Suck

Why Most Marketers Suck

Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?

March 3, 2011 | 96 Comments More
Startups Vs. Big Companies – Mind the Gap

Startups Vs. Big Companies – Mind the Gap

Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.

February 28, 2011 | 86 Comments More