Most startup marketing plans are useless static documents. Here’s how to build a marketing plan that’s a dynamic operational blueprint for the marketing team.
Posts Tagged ‘startup marketing’
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Your product is getting great traction with your friends. Now what?
Great marketing is based on a solid understanding of target customers. Here I’ve shared a customer worksheet that I’ve used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.
Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.