Lousy Marketing Messages: 5 Causes and Solutions
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
Tag: startup marketing
Do Not Build Startup Messages for Your Grandmother
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Why You Can’t Market like Apple (or Why Marketing is Hard)
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
“My Friends” is not a Market Segment
Your product is getting great traction with your friends. Now what?
Your Puny Marketing Budget is a Weapon
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Does Your Startup Need a Rockstar Marketer or a B Player?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
Startup Launch Lessons from Color
When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.
Should Your Messaging Use Your Competitor’s Terminology?
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Why Most Marketers Suck
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Startups Vs. Big Companies – Mind the Gap
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
