Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Your product is getting great traction with your friends. Now what?
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.