Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
Posts Tagged ‘startup marketing’
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
If it’s worth putting up a landing page to collect emails for your pre-launch startup, it’s worth spending 10 minutes improving it.