Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
Posts Tagged ‘startup marketing’
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Your product is getting great traction with your friends. Now what?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.