Does Your Startup Need a Rockstar Marketer or a B Player?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
Posts Tagged ‘startup marketing’
Should Your Messaging Use Your Competitor’s Terminology?
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Startups Vs. Big Companies – Mind the Gap
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
A Startup Marketing Framework (Version 2)
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
Should Your Horizonal Startup Focus on a Segment?
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
Your Puny Marketing Budget is a Weapon
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Startup Launch Lessons from Color
When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.
Why Most Marketers Suck
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Startup Marketing Vs. Art
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
How to Build a Better Startup Pre-Launch Landing Page
If it’s worth putting up a landing page to collect emails for your pre-launch startup, it’s worth spending 10 minutes improving it.
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