When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
If it’s worth putting up a landing page to collect emails for your pre-launch startup, it’s worth spending 10 minutes improving it.
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
It’s not the big company marketing folks aren’t smart, they’re just different. Here’s why you might not want to hire one (and some signs it might be OK afterall)
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.