Marketing Tactics vs. Strategy: Striking a Balance
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
Posts Tagged ‘startup marketing’
Startup Messaging and Market Frame of Reference
Large companies can often use shortcuts to describe what they do because customers understand the market segment they are in. Startups have to work harder to establish that frame of reference in the minds of prospects.
Should Your Startup Take on the Big Guns?
Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.
Your Startup Needs a Website (even if your product isn’t ready yet)
There are a lot of reasons to have a thoughtful web presence for a startup even before you have an early version of the product. So why don’t more startups have one?
Why Your Startup Shouldn’t Hire a Marketer from Microsoft
It’s not the big company marketing folks aren’t smart, they’re just different. Here’s why you might not want to hire one (and some signs it might be OK afterall)
See me, hear me (in video and podcasts)
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
Startup Marketing 101
I gave a talk on Startup Marketing for Communitech’s Entrepreneur Week. Here’s a copy of the slides.
Should A Startup Hire a PR Agency?
Should a startup hire a PR Agency? A lot of people think they shouldn’t and I used to be one of them. I’ve since learned a bit about when you should hire an agency, how to get the most out of the relationship.
A New Marketing Framework
I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.
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