What is Startup Marketing?

What is Startup Marketing?

Many startup founders don’t fully understand what a startup marketer does or should be doing. When I talk to founders I find they often have a very narrow definition of what startup marketing is and only after they have found a great senior person to run their...

A Startup Customer Worksheet

I’ve been blogging a bit about how to build a startup marketing plan, including some thoughts about an overall approach to marketing planning and execution, modelling the customer buying process and creating value propositions. The first step however in...
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