The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Your product is getting great traction with your friends. Now what?
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?