Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
Posts Tagged ‘startup marketing’
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
Large companies can often use shortcuts to describe what they do because customers understand the market segment they are in. Startups have to work harder to establish that frame of reference in the minds of prospects.
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Are startup marketers sacrificing Art for Revenue? If so, does that make us lousy marketers? Are we destroying the higher purpose of marketing by being too darn practical?
If it’s worth putting up a landing page to collect emails for your pre-launch startup, it’s worth spending 10 minutes improving it.
It’s not the big company marketing folks aren’t smart, they’re just different. Here’s why you might not want to hire one (and some signs it might be OK afterall)
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.