Market Point of View: Do You Have One?
Your market point of view can easily be developed, shared and defined in the pre-launch phase of a startup
Posts Tagged ‘Strategy’
Should Your Horizonal Startup Focus on a Segment?
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
Should Your Startup Take on the Big Guns?
Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.
Addressing the 3 Root Causes of Bad Marketing
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
Startups Vs. Big Companies – Mind the Gap
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
Marketing Tactics vs. Strategy: Striking a Balance
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
Content Marketing and “Trusted Advisors”
In many larger organizations, sales folks are trained to become “trusted advisors” to their accounts. To attain this status, account managers need to demonstrate a deep understanding of the customer’s environment and pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy.
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