Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had […]
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
Your market point of view can easily be developed, shared and defined in the pre-launch phase of a startup
Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.
In many larger organizations, sales folks are trained to become “trusted advisors” to their accounts. To attain this status, account managers need to demonstrate a deep understanding of the customer’s environment and pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy.