Tag: Strategy

Market Point of View: Do You Have One?

Market Point of View: Do You Have One?

Your market point of view can easily be developed, shared and defined in the pre-launch phase of a startup

March 8, 2011 | 22 Comments More
Startups Vs. Big Companies – Mind the Gap

Startups Vs. Big Companies – Mind the Gap

Startups and large companies are capable of really different things and surprisingly they have massive misconceptions about how the other operates.

February 28, 2011 | 86 Comments More
Should Your Horizonal Startup Focus on a Segment?

Should Your Horizonal Startup Focus on a Segment?

There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?

December 20, 2010 | 36 Comments More
Marketing Tactics vs. Strategy: Striking a Balance

Marketing Tactics vs. Strategy: Striking a Balance

Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.

December 15, 2010 | 26 Comments More
Should Your Startup Take on the Big Guns?

Should Your Startup Take on the Big Guns?

Should startups try to compete directly against large competitors directly in established markets? Here are 4 reasons they might want to.

October 27, 2010 | 30 Comments More
Content Marketing and “Trusted Advisors”

Content Marketing and “Trusted Advisors”

In many larger organizations, sales folks are trained to become “trusted advisors” to their accounts. To attain this status, account managers need to demonstrate a deep understanding of the customer’s environment and pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy.

June 28, 2010 | 30 Comments More