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RocketWatcher

Startup Marketing and Sales
by April Dunford

Twitter

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Twitter: Is Marketing Doing it Wrong?

06/04/2010

Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites. There has been so much talk about Twitter in Marketing circles, you would think that everyone would have it figured out by now. I have been a fairly heavy Twitter user for the past couple of years and here are a few things I see folks doing that I believe are just wrong.

Unhappy Customers Complain

02/13/2009

The last few days I’ve had a lot of interesting conversations about Twitter because what I am now referring to as “the incident”.  This has already discussed way beyond what it deserves but there is one point that has been missed that I feel like I need to clarify. The reporter did not call me [...]

Lessons Learned from a Twitter Meltdown

02/11/2009

Earlier today I was involved in a Twitter fight which was captured in a few places, including here (mediastyle.ca) and here (Torontoist) and here (Valleywag.  My version of the events is described in the post – Unhappy Customers Complain.  The apology from the National Post is here. I think I’ve said everything I can on [...]

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