Companies might say they want to prove their “authenticity” by interacting with customers in an more human way over social media. But is authenticity really the goal? And why do they keep messing this up?
Over the past year I’ve had 2 interesting experiences where I’ve tweeted something that seemed insignificant at the time and those tweets went on to have a life of their own. Here are 2 examples.
Why do we worry so much about CEO’s and Social Media when we don’t question that they should participate in traditional media?
When Virgin America and Klout teamed up to run an influencer marketing campaign, the goal was to generate online buzz. It worked, but not exactly in the way you might imagine.
Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites. There has been so much talk about Twitter in Marketing circles, you would think that everyone would have it figured out by now. I have been a fairly heavy Twitter user for the past couple of years and here are a few things I see folks doing that I believe are just wrong.
At a marketing conference this week Jason Scott of @sockington told a room full of marketers that he thinks we are all a bunch of spammers. I disagree.
Thomas Fuchs Martin over at webproductblog.com had a great post called “the 7 reasons why good product managers must be on Twitter” which covers the big reasons like listening to customer feedback and connecting with other PM’s. This then got me thinking about other perhaps less pressing reasons to be on Twitter and I give [...]
The last few days I’ve had a lot of interesting conversations about Twitter because what I am now referring to as “the incident”. This has already discussed way beyond what it deserves but there is one point that has been missed that I feel like I need to clarify. The reporter did not call me [...]
Earlier today I was involved in a Twitter fight which was captured in a few places, including here (mediastyle.ca) and here (Torontoist) and here (Valleywag. My version of the events is described in the post – Unhappy Customers Complain. The apology from the National Post is here. I think I’ve said everything I can on [...]
Ah the holiday season. The decorations! The music! The crazy, stressed-out sprint to the end of the quarter!!! This time of the year always gets me pondering why some people are so amazingly execution-oriented and others, well, let’s just say if these folks were in charge Mussolini probably could have gotten away with a stern [...]