The Twitter Butterfly Effect

Over the past year I’ve had 2 interesting experiences where I’ve tweeted something that seemed insignificant at the time and those tweets went on to have a life of their own to the point where almost a year later they continue to pop up in the strangest...

Influencers Suck

This post is a cautionary tale for marketers thinking about running influencer campaigns.  It’s harder than it looks. Virgin America and Klout did an influencer campaign in Toronto to promote Virgin’s new Toronto to San Francisco route.  Klout is a tool...

Twitter: Is Marketing Doing it Wrong?

Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites.  There has been so much talk about Twitter in Marketing circles, you would think that everyone would...
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