A Value Proposition Worksheet

A Value Proposition Worksheet

Creating a great value proposition is a critical step in building good marketing messages but writing effective value propositions isn’t easy. Marketing schools still teach the standard for creating value propositions from Crossing the Chasm that looks like...

Buzzwords and Why We Can’t Stop Using Them

Buzzwords exist for a reason.  They are a shorthand way of expressing a complicated concept.  Words like “next-generation” and “advanced” are ways of saying that your product is better.  Not just a little bit better, a whole lot better. ...
Page 1 of 212